--- title: Rebrand Progress For Boutique Hotel description: Website design, rebrand, boutique hotel, video, photography, and design image: https://www.aslund.digital/hubfs/Screenshot%202026-01-23%20192052.png --- [Skip to content](https://www.aslund.digital/blog/rebrand-progress-for-boutique-hotel-1#main-content) [![ASLUND.DIGITAL](https://www.aslund.digital/hs-fs/hubfs/aslund_digital_logo.jpg?width=8578&height=1750&name=aslund_digital_logo.jpg)](https://www.aslund.digital/) - [Services](https://www.aslund.digital/#services) - [Projects](https://www.aslund.digital/#projects) - [About](https://www.aslund.digital/#about) - [Contact](https://www.aslund.digital/#contact) - [Latest](https://www.aslund.digital/blog) Open main navigation Close main navigation - [Services](https://www.aslund.digital/#services) - [Projects](https://www.aslund.digital/#projects) - [About](https://www.aslund.digital/#about) - [Contact](https://www.aslund.digital/#contact) - [Latest](https://www.aslund.digital/blog) - [Contact us](https://www.aslund.digital/#contact) [Contact us](https://www.aslund.digital/#contact) May 21, 2026 2:15:55 AM # Rebrand Progress For Boutique Hotel ![Picture of Maya](https://www.aslund.digital/hs-fs/hubfs/ChatGPT%20Image%20Jun%206%2c%202025%2c%2004_43_26%20PM2.png?width=50&name=ChatGPT%20Image%20Jun%206%2c%202025%2c%2004_43_26%20PM2.png) [Maya](https://www.aslund.digital/blog/author/maya) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://www.aslund.digital/blog/rebrand-progress-for-boutique-hotel-1) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.aslund.digital/blog/rebrand-progress-for-boutique-hotel-1) [Twitter icon](https://twitter.com/intent/tweet?url=https://www.aslund.digital/blog/rebrand-progress-for-boutique-hotel-1) [envelope icon](mailto:?body=https://www.aslund.digital/blog/rebrand-progress-for-boutique-hotel-1)   **Aslund.Digital** was engaged to consult on the rebranding of a boutique hotel in the Tremé. The client's goals were clear: attract luxury guests, capture business travel, and open a new revenue stream through intimate events — micro weddings, cocktail parties, and private gatherings. We identified three key marketing directions to elevate the brand toward a more luxury and business-forward position. Early in the engagement, we noticed some friction in communicating the hotel's vision to the website designer, so we stepped in with a wireframe to provide a clear, shared visual concept — something everyone could react to and build from. THIS IS THE CURRENT WEBSITE: ![screencapture-thedragonflytreme-2026-01-23-17_11_08](https://www.aslund.digital/hs-fs/hubfs/screencapture-thedragonflytreme-2026-01-23-17_11_08.png?width=671&height=569&name=screencapture-thedragonflytreme-2026-01-23-17_11_08.png)   As part of the brief, we were given reference material — competitor hotels and style inspirations that captured the desired aesthetic. A signature element of luxury hotel websites is an intro video montage, so we began production on a looping hero video for the homepage. Filming got underway, though the cooler temperatures made poolside lifestyle shots impractical, so those scenes — guests enjoying the outdoor spaces — were scheduled for a later shoot date.    We made a mock up Logo to match the look we intended:  ![dragonflylogo](https://www.aslund.digital/hs-fs/hubfs/dragonflylogo.png?width=541&height=66&name=dragonflylogo.png) And created a wireframe using mostly still images pulled from the video we had started: ![Screenshot 2026-01-23 192052-1](https://www.aslund.digital/hs-fs/hubfs/Screenshot%202026-01-23%20192052-1.png?width=661&height=360&name=Screenshot%202026-01-23%20192052-1.png)   [Film](https://www.aslund.digital/blog/tag/film), [Photography](https://www.aslund.digital/blog/tag/photography), [branding](https://www.aslund.digital/blog/tag/branding) ## Related posts [Film](https://www.aslund.digital/blog/tag/film), [Photography](https://www.aslund.digital/blog/tag/photography), [sound](https://www.aslund.digital/blog/tag/sound) ## [Grip and Audio Support](https://www.aslund.digital/blog/aslund-digital-latest) ![Picture of Maya](https://www.aslund.digital/hs-fs/hubfs/ChatGPT%20Image%20Jun%206%2c%202025%2c%2004_43_26%20PM2.png?width=50&name=ChatGPT%20Image%20Jun%206%2c%202025%2c%2004_43_26%20PM2.png) [Maya](https://www.aslund.digital/blog/author/maya) Dec 28, 2025 4:32:01 PM We recently provided audio recording and grip for a documentary on Rosemary James the cofounder of... [Read more](https://www.aslund.digital/blog/aslund-digital-latest) [![](https://www.aslund.digital/hs-fs/hubfs/2_pals_imageJAN_calendar-2_sq-1.jpg?height=200&name=2_pals_imageJAN_calendar-2_sq-1.jpg)](https://www.aslund.digital/blog/pals-lounge-calendar-shoot) [Photography](https://www.aslund.digital/blog/tag/photography) ## [Pals Lounge Calendar Shoot](https://www.aslund.digital/blog/pals-lounge-calendar-shoot) ![Picture of Maya](https://www.aslund.digital/hs-fs/hubfs/ChatGPT%20Image%20Jun%206%2c%202025%2c%2004_43_26%20PM2.png?width=50&name=ChatGPT%20Image%20Jun%206%2c%202025%2c%2004_43_26%20PM2.png) [Maya](https://www.aslund.digital/blog/author/maya) Dec 28, 2025 6:07:54 PM This is a fun few days that has been going on annually. This neighborhood legendary bar has the... [Read more](https://www.aslund.digital/blog/pals-lounge-calendar-shoot) [instagram icon](https://www.instagram.com/aslund.digital) - [Services](https://www.aslund.digital#services) - [Projects](https://www.aslund.digital#projects) - [About](https://www.aslund.digital#about) - [Contact](https://www.aslund.digital#contact) - [Latest](https://www.aslund.digital/blog) --- [![aslund_digital_logo](https://www.aslund.digital/hs-fs/hubfs/aslund_digital_logo.jpg?width=250&height=51&name=aslund_digital_logo.jpg "aslund_digital_logo")](http://Aslund%20Digital) 201 St Charles Ave Ste 114 PMB 2001 New Orleans, LA 70170 (504) 383-4465‬ Copyright © 2025 ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Maya", "url" : "https://www.aslund.digital/blog/author/maya" }, "dateModified" : "2026-06-01T07:42:50.014Z", "datePublished" : "2026-05-21T06:15:55.000Z", "headline" : "Rebrand Progress For Boutique Hotel", "image" : [ "https://www.aslund.digital/hubfs/Screenshot%202026-01-23%20192052.png" ], "mainEntityOfPage" : { "@id" : "https://www.aslund.digital/blog/rebrand-progress-for-boutique-hotel-1", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.aslund.digital/hubfs/aslund_digital_logo_2000.jpg" }, "name" : "Aslund Digital" } } ```