Aslund.Digital was engaged to consult on the rebranding of a boutique hotel in the Tremé. The client's goals were clear: attract luxury guests, capture business travel, and open a new revenue stream through intimate events — micro weddings, cocktail parties, and private gatherings.
We identified three key marketing directions to elevate the brand toward a more luxury and business-forward position. Early in the engagement, we noticed some friction in communicating the hotel's vision to the website designer, so we stepped in with a wireframe to provide a clear, shared visual concept — something everyone could react to and build from.
THIS IS THE CURRENT WEBSITE:
As part of the brief, we were given reference material — competitor hotels and style inspirations that captured the desired aesthetic. A signature element of luxury hotel websites is an intro video montage, so we began production on a looping hero video for the homepage. Filming got underway, though the cooler temperatures made poolside lifestyle shots impractical, so those scenes — guests enjoying the outdoor spaces — were scheduled for a later shoot date.
We made a mock up Logo to match the look we intended:
And created a wireframe using mostly still images pulled from the video we had started: